Inorganic Ventures Announces Official Launch of New Brand Tagline
CHRISTIANSBURG, Va. (October 29, 2020) – Inorganic Ventures announced today the launch of its new brand tagline, “Refine Your Results. Redefine Your Industry.” The new tagline articulates Inorganic Ventures’ position in the high-quality analytical inorganic standards industry and reinforces the company's position as a global leader in manufacturing specialized Certified Reference Materials.
Inorganic Ventures underwent a strategic reorganization earlier this year to better leverage its business. As part of the process, the company conducted a comprehensive branding review and research resulting in the new “Refine Your Results. Redefine Your Industry” tagline. The new identity enables opportunities to market the organization in pursuit of new ventures, expansion, and growth.
“The rebranding is part of our long-term strategy to evolve our business and create a platform for new opportunities,” said Christopher Gaines, CEO. “Our refreshed identity reflects the company’s ongoing transformation over the last 35 years and the evolution of our elite manufacturing capabilities.”
Inorganic Ventures will begin the rollout of the brand overhaul effective immediately, with the launch of a new corporate video. The new tagline will be utilized in every aspect of the company’s visual identity, including its logo, social channels, and website, and will be utilized globally in all markets to strengthen the company's position.
About Inorganic Ventures
Inorganic Ventures is based in Christiansburg, Virginia. Since 1985, the company has manufactured high quality analytical inorganic standards, specializing in certified custom reference materials with a focus on ICP, ICP-MS, IC, atomic absorption, wet chemistry, and QC applications. Inorganic Ventures is accredited to ISO 17034 and ISO 17025 by A2LA and is ISO 9001 registered by Quality Systems Registrars, Inc. Visit inorganicventures.com for more information.