Inorganic Ventures Focused on Strategic Growth, Hires New Marketing Manager
CHRISTIANSBURG, Va. (February 1, 2017) – Inorganic Ventures, a manufacturer of high-quality analytical inorganic standards for testing in a wide range of industries, announced today that it has hired Laura Robinson as marketing manager.
In the newly created position, Robinson will be involved in progressing Inorganic Venture’s impact on inorganic standards and certified reference materials through global marketing initiatives including strategic planning, ROI Analysis, budget planning, content development, social media engagement, tradeshow logistics and website development.
“After years of steady growth, the company is focused on establishing a strong management team to guide our continued strategic growth,” Chris Gaines, President of Inorganic Ventures, said. “It was clear that it was time for us to have a dedicated marketing professional that could focus on our daily marketing needs, as well as engage in long-term planning, and Laura is the perfect fit.”
A Roanoke native, Robinson graduated from Mary Baldwin College with a Bachelor’s Degree in Sociology and has 20 years of marketing and advertising experience with Access Advertising and Public Relations, the agency of record for Inorganic Ventures. “The opportunity to make this transition and begin working directly with the Inorganic Ventures team feels like a natural progression and I look forward to helping an established, local company continue its growth in the global market.”
For more information regarding Inorganic Ventures products and services, please visit inorganicventures.com.
About Inorganic Ventures
Inorganic Ventures is based in Christiansburg, Virginia. Since 1985, the company has manufactured high quality analytical inorganic standards, specializing in certified custom reference materials with a focus on ICP, ICP-MS, IC, atomic absorption, wet chemistry, and QC applications. Inorganic Ventures is accredited to ISO Guide 34 and ISO 17025 by A2LA and is ISO 9001 registered by SAI Global. Inorganic Ventures also serves its international customers with a European distribution center located in Santander, Spain. Visit inorganicventures.com for more information.